A people's choice Award!
A fundamental part of BBFA’s mission is to actively promote the black beauty industry whilst encouraging advancement and entrepreneurship.

Moving beauty forward whilst promoting equality and celebrating diverse beauty.


The Black Beauty and Fashion Awards is the UK’s first award of its kind. Celebrating Excellence and rewarding businesses in the development and manufacturing of beauty and grooming products suitable for use by black and biracial individuals.

It is the only industry award that enables business people, celebrities and professionals with a shared interest in Afro Beauty and Fashion to come together and celebrate the UK’s vibrant product offering and the people behind the brands.

The UK beauty industry is one of the most rapidly expanding sectors in the country, offering an array of brands that create exceptional products.  A key part of BBFA’s mission is to foster advancement. Moving beauty forward whilst promoting diversity, corporate social responsibility, equality, and trade.





Conferred by fashion and beauty magazines, celebrity style gurus and even supermarkets, Awards for cosmetic, skin and hair care products have been around for many years.

All good until you notice one detail…The overwhelming majority of the products spot-lit with adulation do not specifically cater to Black Minority Ethnicity (BME) client groups – a population rapidly growing in the United Kingdom.

We at The Black Beauty and Fashion Awards aim to help usher in the changes. We aim to give promotion and recognition, and to celebrate and encourage entrepreneurs and producers of high quality skin, hair care products and cosmetics that are suitable for use on BME community members both in Africa and the Diaspora.

Over the long term we aim to see Black Beauty and Fashion Award winning products in mainstream stores, and to observe an increase in Black Beauty and Fashion entrepreneurs.

The first of its kind in the United Kingdom, we aim to give consumers of black beauty products a voice and to help carve a market space for the products.


  • Ola ~ London
    An applaudable concept indeed. One thousand tongues could not emphasise how fantastic a project this is. Eventually this gap has been identified. Very much required and feel extremely excited with regards to.... B B F A!!
    Ola ~ London
    Ministry of Justice UK
  • christopher bro
    Very well thought out project. The black community has needed something like this for a while.
    Christopher ~ Essex
  • Molly baby
    Cheryl has worked with me on a number of events and she shows superb organisational skills and acumen alongside a dedicated and consistent approach to her work. The black beauty And fashion awards has been in planning for two years because of her attention to detail and focussed approach. I have every confidence that BBFA is a much needed initiative which will be well receives and no hesitation in recommending that if Cheryl Jumbo is behind it you must jump on the wagon. I cannot wait!!
    Molly ~ Luton, UK
    Chief Operations Officer & Exec Co Director at World Sustainable and Ecological Soutions
  • Joy phido
    Fantastic idea. Just love the fact that we can celebrate our own too without waiting for anyone to do it for us. Well done. Really proud of this project.
    Joy Phido ~ Essex, UK
    World of Braids
  • onyi ferd
    This is such an amazing and unique project! Such a great thing for both black males and females!
    Onyi ~ Essex
    Law Graduate
  • nnamdi chukwuka pic2

    This is an excellent initiative by Black Beauty Comms. The BME community is not adequately represented in advertising and the manufacturers of cosmetics aimed at that demographic also need to sit-up and take note of that demographics likes and preferences. The BBFA will provide a way in which those preferences can be expressed via the power of their votes. Cosmetic manufacturers take note.

    Nnamdi ~ London, UK
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